As leading brand strategy consultants and experts for over 30 years, we know that whether it be small business, mid-sized companies or global icons, brand strategy is the key driver of business success. Responding to competitor's initiatives, market changes, launching new products, entering new markets, dominating categories, revitalising old brands/products, or going for expansion -- all require "best in class" brand strategy prowess and brand strategists. Or risk failure. Brand strategy is responsible for creating, managing, and evolving a powerful brand and is, itself, a supreme skill and value-add. It is a key competitive advantage that opens new markets and generates domination of historical ones.

 As leading brand strategists and brand strategy consultants, DYADICA believes that brands and brand strategy must go far beyong logos, motifs, and creative -- becoming the key drivers of vision, deep analysis, future planning, and every strategic and operationally-based function of the firm. DYADICA: a brand strategy firm and consultants with a difference. For over 3 decades, SXTC-DYADICA Global has worked on hundreds of companies worldwide of all sizes and created a large number of the marketing and brand management ideation models, concepts, books, and articles that have guided the way brands are built, managed, and evolved. We constantly apply our brand strategy prowess to client brands (big and small) globally. Our impact on brands of every size in literally every industry has been especially impressive generating sales and brand equity increases in the multiples... from Fortune 500's to start-up, small, and SME companies... To even Nation Brands.