DYADICA's Influence

Our Industry-Leading Books And Ideation Are Known Globally And Are Best-Selling...

DYADICA's Influence...

Our Industry-Leading Books, White Papers, Articles & Ideation Are Known Globally & Are Best-Selling...

Global Brand Thought Leaders From Our Beginning 40 Years Ago... And Still Leading The Industry.

Known From Harvard To Oxford To Wall Street, The Times Of London, And Many Of The World's Most Successful Brands.

DYADICA HAS OVER THE YEARS CHANGED THE WAY BRANDS THINK & OPERATE

Ground-breaking brand building and brand management are what we do. DYADICA Global Brand Consulting is responsible for generating some of the most respected Brand Ideation, Brand Strategy, and Brand Management Concepts in the marketing world.

Our firm is a pioneer in Brand identity, Brand Strategy, Marketing and Brand Management Innovation—having written 15 industry-leading books read and praised by some of the world's top marketers including Phil Kotler, Al Ries, and Fortune 500 CEO'S.

Our Brand White Papers, Case Studies, and Articles are also highly regarded in North America, all of Asia, and around the World—having been in esteemed publications globally including The Times of London, ICFAI, MNB Review, The Economist, The Indian Journal of Brand Management, and dozens more.

You will find our Ideation in corporations, leading universities such as Oxford and Harvard, advertising and branding agencies, and training programmes globally from London to New York to Beijing... and in the hands of brand and marketing leaders worldwide.

Our pioneering ideation is equally matched by our formidable front-line experience and track record regarding every aspect of brand strategy, brand building, and brand management.

DYADICA's Worldwide Influence

Brand Korea - Innovation By Design

DYADICA quoted with Jack Welch by the Government of South Korea on the value of nation branding.

*DYADICA quoted in best-selling book Nation Branding (by Keith Dinnie).

*DYADICA's White Paper featuring the famed "NBE Effect in Branding" published in the prestigious ICFAI Journal of Brand Management.

*DYADICA helps author best-selling Public Sector Branding In Asia book for the famed Brand Advantage series.

*DYADICA authors "Brand Management Is Not A Democracy" White Paper for the globally prestigious Multinational Business Review.

*In 2002 and 2004 our books Building The Corporate Brand and EII break new conceptual branding ground as well as correctly forecast 14 major brand trends.

Dozens of Books, White Papers & Articles over decades that have pioneered some of brand marketing's core concepts and best practice... Here are a few.

The NATION BRAND EFFECT- NBE

Published across hundreds of books, magazine articles, scholarly articles, and marketing journals. This ground breaking white paper forever changed the way nation brands are managed and looked at with a decades long impact that still is being felt.

Our brand strategy whitepaper in the prestigious Multinational Business Review was ground-breaking, generating an entirely new perspective on brand building and nations. Especially valuable was our generation of the concept of the "Nation Brand Effect" (NBE) as both a concept and brand-marketing term now in the vocabulary of brand and marketing professionals worldwide. Re-published and quoted in publications and organizations such as India's ICFAI Journal of Brand Management, The American Marketing Association (AMA), Gateway to Korea (Korea.net) the official website of the nation of Korea, Place Branding and Public Diplomacy Journal (Turkey's EU accession), the best selling book Nation Branding (Dinnie), and taught in leading business schools globally, "National Brand Identity & Its Effect On Corporate Brands: The Nation Brand Effect (NBE)" is considered by many to be a pioneering work on the relationship between brand identity, branding, and nations. DYADICA: pioneering brand strategy, brand management, and brand consulting.