New Brand Creation and Re-Branding. Creating new or enhanced brand identities, vision, naming, positioning, creative/design, products, services and brand machines for specific markets (locally, nationally, and globally). Either standalone projects or full turnkey. These brand and marketing platforms are designed to delight both customers and shareholders and add serious competitive advantage and brand equity. Both Offline and Online.

Brand Identity & Design. Creation of a brand's Personality, Naming, Logo, Style/Look, Packaging, Creative & Design, Visuals, Feel, Tonality, Collateral/Brand Assets, Signage, Branded Environments & Guidelines— BOTH Offline & Digital and Online. DYADICA has world-caliber, strategically-led creative design capability providing this service for clients including Burger King, Budweiser, Purina, Planet Hollywood & Apple.

Marketing Planning, 360 Campaign Generation, Global Media Strategy, Planning, and Buying, Product launches— BOTH Offline & Digital/Online. Strategic marketing planning—based on IMC platform realities for local, national, and global requirements. Complete Marketing Management advisement with action plans showing exactly how brands are going to achieve their marketing and sales targets.

DYADICA provides clients with either project-based or on-going/interim brand management advisement, lasting from a week to 3 years. We have frontline CMO's and global VP's of Marketing & Brand that can actually work inside the brand, if needed, to lead, teach, develop & implement strategy, analyze and generate initiatives, and actually help manage the brand seamlessly onsite daily/Brand Assetglobally (with full P&L responsibility).

Brand Strategy Development, Positioning, Brand Engineering, Brand Architecture, Re-Vitalization & Brand Warfare. A detailed process including the strategic development and usage of brand identity, brand assets, and brand warfare and how the brand strategy can be executed and leveraged at strategic and operational business unit levels.

BRAND

CREATION

BRAND

STRATEGY

IDENTITY & DESIGN

BRAND MARKETING

BRAND MANAGEMENT

Brand Audits, Brand Architecture Analysis, Competitor Analysis and Competitive Field Play. Summarizing the detailed and comprehensive strengths and weaknesses of the client brand(s) and competitors, together with key drivers, brand valuation, brand equity and its sources, and opportunities that can be leveraged. Offline and Online.

BRAND AUDITS

BRAND EVOLUTION

BRAND RESEARCH

BRAND M&A

Brand Re-Positioning, Re-Engineering, and Re-Vitalization. In fast changing times, companies often find that they need to evolve and even re-position themselves – to change their images, value propositions, and key sources of selection, and develop more favourable perceptions within their chosen target audiences.

DYADICA is often asked by new brand owners, or those made in charge after a merger, to lead the effort to take their new asset on to bigger and better things. Whether a hedge fund, private investor, venture capitalists, angel investor, or a corporate purchaser, DYADICA ensures your investment (both brand and marketing-wise) is protected and its value-add, brand equity, and brand value maximized.

Brand Strategy Research On and Offline: Our alliance partner is the world’s number 2 global market research firm capable of providing state-of-the-art brand insight anywhere on the planet. Unlike other research agencies, it focuses solely on providing information relevant to the development or revitalization of client brands.

(BOTH Offline & Digital/Online). Strategically Planning & Generating ORIGINAL Brand Content and Communications— across multiple languages and cultures. Strategic Brand Storytelling for local, national and global requirements. Complete Brand-Driven Communications & Content advisement, road-mapping and implementation locally and globally.

CONTENT & COMMS