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Client Case: Planet Hollywood

This brand icon badly needed a consistent, core-value-based creative and communications upgrade that EVOLVED the brand, its messages, style, and overall visual identity in a new direction. A worldwide brand with a myriad of customer segments, markets, and cultural realities, the challenge was to move Planet Hollywood to its next level without losing critical equity points, key drivers, sources of brand equity and consumer-brand associations.


The Result:

A new brand style, visual identity, and communications package that portrayed the vibrancy, cultural energy, creativity and global realities of Planet Hollywood. After years of stifled sales, the project opened new ground for the brand growing equity, core value translations, and brand associations stronger than ever (locally, nationally, and globally).