Creating The World's Most Powerful Motorcycle Gear Brand- From Scratch.

Arguably the single largest brand building project ever undertaken by ANY agency, anywhere, our mandate was to create from scratch the most powerful American Motorcycle gear and clothing brand in a generation. Fighting against the likes of iconic Harley Davidson, Indian, Affliction, and Victory as well as Levis and Guess Jeans— it was literally an impossible mandate that has never been successfully accomplished before against such establishment industry giants.

From the brand identity, positioning and brand strategy, global Marketing strategy to product strategy and creation, website and eCommerce builds to Social Media generation, to global multilingual content and communications, to filmed commercials to all Design and Creative assets, DYADICA created a premium niche American icon loved worldwide.  We created over 700 original products with thousands of concepts and added 100,000 dedicated social media followers worldwide that have made an American legend in the USA and globally.

 The FEAR-NONE brand has from its inception broken category records for preference levels, sales, loyalty, brand power and brand equity build in record time.  

•Full Brand & Marketing Strategy including NVM Ocean scoping and creation.

•Brand Identity, Logos, Storytelling, Vison & Mission, Tonality & Visual Identity

•Positioning

•Full Design & Creative from Packaging to Brand Art Assets to POP to Brand Environments and BAM shops(over 9000 pieces)

•Branded Gear Creation: We Designed, Tested & Created over 750 original retail clothing products for the brand across 39 collections. Over 2500 original concept products generated.

•Generated Official Websites, eCommerce/Online Retail Trading, and all Digital Content creation (for over 750 products and 25,000 sku's)

•Added 100,000 hyper-targeted Social Media Followers with a loyalty factor of 98%. Created all Social Media Pages, Content, Campaigns and Branded Store/Shops (Facebook & Instagram)

•Local, national and global Marketing Strategy(On and Offline)

•Large scale, multinational and multilingual 360 Offline/Traditional campaigns including filmed media campaigns (branded commercials), geographic & OOH Marketing, print ads, POP, and B2C and DTC.

•Full omnichannel SEM & Digital Campaign Generation, including full Social

•Integrated Marketing Management (Full IMC) locally and globally across multi-languages and cultures.

•Brand Management & Evolution

What We Did...