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Client Case: FEAR-NONE Motorcycle Gear

Creating The World's Most Powerful Motorcycle Gear Brand- From Scratch.


Arguably the single largest brand building project ever undertaken by ANY agency, anywhere, our mandate was to create from scratch the most powerful American Motorcycle gear and clothing brand in a generation. Fighting against the likes of iconic Harley Davidson, Indian, Affliction, and Victory as well as Levis and Guess Jeans, it was literally, an impossible mandate that has never been successfully accomplished before against such establishment industry giants.

 

From the brand identity, positioning and brand strategy, Marketing strategy to product strategy and creation, website and eCommerce builds to Social Media generation, to filmed commercials to all Design and Creative assets, DYADICA created a premium niche American icon loved worldwide.  We created over 700 original products with thousands of concepts and added 100,000 dedicated social media followers worldwide that have made an American legend in the USA and globally.

 The FEAR-NONE brand has from its inception broken category records for preference levels, sales, loyalty, brand power and brand equity build in record time.  

•Full Brand Strategy

•Brand Identity

•Positioning

•Full Design & Creative (over 5000 pieces)

•We Designed, Tested & Created over 700 original products for the brand

•Generated Official Websites, eCommerce/Online Trading, and all Digital Content creation (for over 700 products)

•Added 100,000 hyper-targeted Social Media Followers with a loyalty factor of 98%. Created all Social Media Pages, Content, Campaigns and Branded Store/Shops (Facebook & Instagram)

•Marketing Strategy(On and Offline)

•Large scale campaign and media campaigns including branded commercials, print ads, POP, and B2C and DTC.

•Full SEM & Digital Campaign Generation

•Integrated Marketing Management (Full IMC)

•Brand Management & Evolution

"Arguably the single largest brand building project ever undertaken by ANY agency, anywhere."

"Arguably the single largest brand building project ever undertaken by ANY agency, anywhere."

We Designed, Tested & Created over 700 original products for the brand