• Our World
  • Clients
  • OUR SERVICES
  • Digital Branding
  • Small Business
  • Connect To Us

DYADICA: Nation Branding

Impacting the most important brands of all:Nations (their Governments, Businesses and People).

The Ultimate Brands...

The Ultimate Brands

The ultimate brands are those that people live within; and exert influence on and shape our world: nation brands. They directly affect economies, political power and stability, standards of living, tourism, perception of a nation's expertise and core capabilities, civic pride, trade and investment. Government Branding is the new Blue Ocean.

Boundaries (geographic/physical, cultural, social, technological, communications, and relationship) are rapidly changing, putting immense pressures like never before on Nation Branding, effective brand management, and national brand evolution. These are both challenging and exciting times for expertly managed and guided nations, regions, and cities with the stakes being enormous.  

Our nation-branding experience, skill, knowledge and contacts are truly global, yet local, to ensure that nation brand clients will always stay in touch with and EMPOWER their local markets—while remaining consistent with their core identities and unique brand visions, globally.

With the impact that a powerful brand, brand strategy, and brand management base have on a nation's success, it stands to reason that every nation, region, and city must have the best brand strategy and brand consultants available. Having expertise, experience, and a track record that encompass both On and Offline, and spanning thousands of clients of every size and industry from consumer goods to technology to B2B... to Nation Brands.

Welcome to DYADICA Nation Branding...

The Ultimate Brands

Nation Brand clients include:

 

The UK

The USA

Singapore

GCC Countries

Malaysia

The EU

Canada

Dubai

Oman

New Zealand

The ultimate brands are those that people live within; and exert influence on and shape our world: nation brands. They directly affect economies, political power and stability, standards of living, tourism, perception of a nation's expertise and core capabilities, civic pride, trade and investment. Government Branding is the new Blue Ocean.

Boundaries (geographic/physical, cultural, social, technological, communications, and relationship) are rapidly changing, putting immense pressures like never before on Nation Branding, effective brand management, and national brand evolution. These are both challenging and exciting times for expertly managed and guided nations, regions, and cities with the stakes being enormous.  

Our nation-branding experience, skill, knowledge and contacts are truly global, yet local, to ensure that nation brand clients will always stay in touch with and EMPOWER their local markets—while remaining consistent with their core identities and unique brand visions, globally.

With the impact that a powerful brand, brand strategy, and brand management base have on a nation's success, it stands to reason that every nation, region, and city must have the best brand strategy and brand consultants available. Having expertise, experience, and a track record that encompass both On and Offline, and spanning thousands of clients of every size and industry from consumer goods to technology to B2B... to Nation Brands.

SXTC-DYADICA have worked on nation and country level brand strategy projects involving the UAE, Dubai, Brunei and Oman. At the Presidential and Prime Minister's Office Level.

Nation Brand clients include:

 

The UK

The USA

Singapore

GCC Countries

Malaysia

The EU

Canada

Dubai

Oman

New Zealand

Welcome to DYADICA Nation Branding...

Content

DYADICA's worldwide Influence... DYADICA quoted with Jack Welch by the Government of South Korea on the value of nation branding.

NATION BRAND EFFECT- NBE

Published across hundreds of books, magazine articles, scholarly articles, and marketing journals. This ground breaking white paper forever changed the way nation brands are managed and looked at with a decades long impact that still is being felt.

Our brand strategy whitepaper in the prestigious Multinational Business Review was ground-breaking, generating an entirely new perspective on brand building and nations. Especially valuable was our generation of the concept of the "Nation Brand Effect" (NBE) as both a concept and brand-marketing term now in the vocabulary of brand and marketing professionals worldwide. Re-published and quoted in publications and organizations such as India's ICFAI Journal of Brand Management, The American Marketing Association (AMA), Gateway to Korea (Korea.net) the official website of the nation of Korea, Place Branding and Public Diplomacy Journal (Turkey's EU accession), the best selling book Nation Branding (Dinnie), and taught in leading business schools globally, "National Brand Identity & Its Effect On Corporate Brands: The Nation Brand Effect (NBE)" is considered by many to be a pioneering work on the relationship between brand identity, branding, and nations.  

NATION BRAND EFFECT- NBE

Our brand strategy whitepaper in the prestigious Multinational Business Review was ground-breaking, generating an entirely new perspective on brand building and nations. Especially valuable was our generation of the concept of the "Nation Brand Effect" (NBE) as both a definitive branding concept and brand-marketing term now in the vocabulary of brand and marketing professionals worldwide. Re-published and quoted in publications and organizations such as India's ICFAI Journal of Brand Management, The American Marketing Association (AMA), Gateway to Korea (Korea.net) the official website of the nation of Korea, Place Branding and Public Diplomacy Journal (Turkey's EU accession), the best-selling book Nation Branding (Dinnie), and taught in leading business schools globally, "National Brand Identity & Its Effect On Corporate Brands: The Nation Brand Effect (NBE)" is considered by many to be a pioneering work on the relationship between brand identity, branding, and nations.

DYADICA: pioneering brand strategy, brand management, and brand consulting.

DYADICA: pioneering brand strategy & implementation, brand management, and brand evolution in a changing world.

DYADICA Featured in India's leading ICFAI Journal of Brand Management.

DYADICA quoted in best-selling book Nation Branding by Keith Dinnie.

Our Newest, Long-Awaited Book! Coming Out Soon!

Building The Modern Brand in Paradigm -Changing Times

Brand Building for the Traditional, Digital and AI Arenas.