Our industry-leading and game-changing books, articles, and white papers have transformed and continue to transform the way brands are run strategically, operationally and in terms of evolution.
Our industry-leading and game-changing books, articles, and white papers have transformed and continue to transform the way brands are run strategically, operationally and in terms of evolution.
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Robert Smith, Global President & CEO: Robert has been leading marketing and brand management for over 30 years in many capacities including brand manager, Senior Vice President, and CMO for some of the world's biggest brands. Robert is a front-line brand manager and marketer whose previous companies include IBM, Coca-Cola, Hilton, 7-UP, AT&T, VOLVO, Budweiser, General Motors and Apple. Robert has an LLB (Harvard) and an MBA (Stanford).
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Global Director of Brand & eCommerce Marketing.
Esteban is a Masters Degree in Marketing (Distinction) and a Who’s Who of USA Graduate Students. Trained at graduate school level by Stanford, St. Louis and Oxford professors and industry leaders. A “next-generation” Brand expert and Brand manager, Esteban has spent over 2 decades in Brand Strategy, Marketing, Brand Management, Digital Brand Building and consulting leading brands, departments, projects and global brand teams working with brands such as LENOVO, ESSO-Exxon, Budweiser, Kraft, Nabisco, The Hard Rock Café, Apple Computers, MOTIV8, Coca-Cola, Planet Hollywood, Latin Fashion Week, and numerous consumer and nation brands including the EU, The UAE, the Nations of Brunei and the UK.
Esteban also served as global Director of an iconic global fashion brand taking it to record performance and expansion. His experience involves nearly every aspect and function of brand, marketing and digital from brand identity strategy generation to front-line brand management to new product creation and new market launches globally to developing and leading 360 IMC including global and national advertising, PR, full MARCOMS (Off and Online) including all Digital channels, as well as leading local and global brand and marketing projects.
Esteban has written 3 Brand Strategy and Management books, 16 articles and White Papers published globally, and co-written with brand thought leaders Dr. Paul Temporal(Oxford Fellow) and Al Ries. His articles, amongst other things, correctly predicted the pathway and demise of the FMCG Vanilla Coca-Cola product and the “New Luxury” phenomenon three years before occurring. Esteban also created the famed and globally-accepted NBE (Nation Brand Effect) construct used for nation and country branding that is taught globally in the world's leading business schools, used by governments/nations to guide their brand strategy and road-mapping, used in 146 bestselling books and white papers worldwide, and the United Nations.
Esteban advises both small business and Fortune 500/FTSE CEO’s and Nation Leaders globally. In 2009, he created the Masters Degree in Marketing for a top-ranked London, UK Business School that sold for over $330 Million USD, and was elected as a member and advisor to the prestigious CMO-Chief Marketing Officer Council (the world’s top 500 Marketing Leaders).
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Amanda brings 4 decades of top tier experience and a wealth of business and technology skills at the enterprise/Fortune 500, FTSE, SME and start-up levels. With 40 years of experience leading and working in technology, eCommerce and Digital functions as a Senior VP for companies including IBM, P&G, APPLE, Oracle, SUN, Coca-Cola and Microsoft Amanda has a track record of disrupting accepted technology boundaries, functions, and boundaries. Amanda is a protege of the venerable Steven Jobs.
With a career spanning over 40 years, RJ has worked with many of the world's best loved brands, artists, creative teams and designers of every kind both agency side and in-house. A renowned illustrator, he is well known across the US as a celebrated artist and designer, professor, and Artist Guild President. His creation of the famed Budman for Budweiser in the 1980's as well as leading creative, identity, branding and visual campaign work for Energizer Batteries, Purina, SeaWorld, Coca-Cola, Craftsman, Lipton's, The Hard Rock Cafe, SEARS, Apple, Busch Beer, Kraft, Anheuser-Busch, and many other brands worldwide give him an unprecedented view regarding successful brand building and creative.
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One of the branding world's biggest names, Paul has been published globally with a significant number(12) of brand strategy and brand building best-sellers to his credit. His books are praised by the best-known names in the Brand and Marketing world from Phil Kotler, Al Ries, and David Aacker, to the heads of the world’s top corporations, advertising agencies, and even nations. Organizations for which he has consulted, local, national and international, are numerous and include Marks and Spencer, British American Tobacco, the Thatcher Administration, the British Civil Service, the World Bank, European Community (the EU), several European, African and Asian governments, China Power and Light, Maybank, Coca-Cola, Malaysia Airlines, Standard Chartered Bank, Intel, Motorola, JTC, Panasonic, Touch 'N Go, Fraser & Neave, Times Publishing, NTUC, Raffles International, Cerebos, etc. He is also the key strategic advisor for the government of Singapore regarding the nation’s worldwide marketing and branding strategy. In 2004, Dr. Temporal and our firm were asked by the Chinese Government to advise on the global brand and marketing strategy for members of China’s top 100 brands.
Dr. Temporal's book Islamic Branding & Marketing is considered the gold standard for brand and marketing strategy in the Islamic world selling globally and used extensively by leading brands, advertising agencies, CMO's, and government leaders. He is a Senior Fellow at Oxford University, holding Oxford Doctorate and Masters Degrees.
Has been published globally with a significant number(12) of brand strategy and marketing best-sellers to his credit. His books are praised by the best-known names in the Marketing world from Phil Kotler, Al Ries, and David Aacker, to the heads of the world’s top corporations, advertising agencies, and even nations. Organizations for which he has consulted, local, national and international, are numerous and include Marks and Spencer, British American Tobacco, the Thatcher Administration, the British Civil Service, the World Bank, European Community (the EU), several European, African and Asian governments, China Power and Light, Maybank, Coca-Cola, Malaysia Airlines, Standard Chartered Bank, Intel, Motorola, JTC, Panasonic, Touch 'N Go, Fraser & Neave, Times Publishing, NTUC, Raffles International, Cerebos, etc. He is also the key strategic advisor for the government of Singapore regarding the nation’s worldwide marketing and branding strategy. In 2004, Dr. Temporal and our firm were asked by the Chinese Government to advise on the global brand and marketing strategy for members of China’s top 100 brands. Dr. Temporal is a Senior Fellow at Oxford Univesity, holding Oxford Doctorate and Masters Degrees.
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Tim brings over 2 decades of Fortune 500 experience across all aspects of corporate growth, innovation and transformation. Having worked in Europe, North America and Asia, Timothy understands the true nature and complexity of global corporate operations and competitiveness. And the challenges that scaling up brands to efficiently meet the challenges and benefits that global markets offer.
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All of our employees are experienced brand directors and brand managers, combining with this MBA degrees from top universities. DYADICA prides itself on generating industry-leading ideation and combining it with world-calibre “front line” experience—taking brands of all sizes to their "next level."
From Harvard to Oxford, Kellogg to Stanford, Wall Street to Madison Avenue to Bond Street, DYADICA is listened to by leaders of nations, brand leaders, academics, and the marketing world... for good reason.
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