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DYADICA Leadership. Our People...

DYADICA Leadership.

Our People...

"From Harvard to Oxford, Kellogg to Stanford, Wall Street to Madison Avenue to Silicon Valley, DYADICA is listened to by brand and nation leaders, academics, and the marketing world... for good reason."

5,000+

Projects we've conducted across industries and geographies

Global Offices

100+

Ecosystem Partners worldwide with cutting-edge capabilities

The C-Level Leadership

Dr. Paul Temporal, Global Strategy & Branding Advisor

Has been published globally with a significant number(12) of brand strategy and marketing best-sellers to his credit. His books are praised by the best-known names in the Marketing world from Phil Kotler, Al Ries, and David Aacker, to the heads of the world’s top corporations, advertising agencies, and even nations. Organizations for which he has consulted, local, national and international, are numerous and include Marks and Spencer, British American Tobacco, the Thatcher Administration, the British Civil Service, the World Bank, European Community (the EU), several European, African and Asian governments, China Power and Light, Maybank, Coca-Cola, Malaysia Airlines, Standard Chartered Bank, Intel, Motorola, JTC, Panasonic, Touch 'N Go, Fraser & Neave, Times Publishing, NTUC, Raffles International, Cerebos, etc. He is also the key strategic advisor for the government of Singapore regarding the nation’s worldwide marketing and branding strategy. In 2004, Dr. Temporal and our firm were asked by the Chinese Government to advise on the global brand and marketing strategy for members of China’s top 100 brands. Dr. Temporal is a Senior Fellow at Oxford Univesity, holding Oxford Doctorate and Masters Degrees.

Has been published globally with a significant number(12) of brand strategy and marketing best-sellers to his credit. His books are praised by the best-known names in the Marketing world from Phil Kotler, Al Ries, and David Aacker, to the heads of the world’s top corporations, advertising agencies, and even nations. Organizations for which he has consulted, local, national and international, are numerous and include Marks and Spencer, British American Tobacco, the Thatcher Administration, the British Civil Service, the World Bank, European Community (the EU), several European, African and Asian governments, China Power and Light, Maybank, Coca-Cola, Malaysia Airlines, Standard Chartered Bank, Intel, Motorola, JTC, Panasonic, Touch 'N Go, Fraser & Neave, Times Publishing, NTUC, Raffles International, Cerebos, etc. He is also the key strategic advisor for the government of Singapore regarding the nation’s worldwide marketing and branding strategy. In 2004, Dr. Temporal and our firm were asked by the Chinese Government to advise on the global brand and marketing strategy for members of China’s top 100 brands. Dr. Temporal is a Senior Fellow at Oxford Univesity, holding Oxford Doctorate and Masters Degrees.

Robert Smith, CEO & Board Member

Robert Smith, Global President & CEO:Robert has been leading marketing and brand management for over 30 years in many capacities including as a brand manager,  Senior Vice President, and CMO of Worldwide Marketing and Brand Management for some of the world's biggest brands.  Robert is a front-line brand manager and marketer whose previous companies such as IBM, Coca-Cola, Hilton, 7-UP, P&G, Budweiser, General Motors and Apple.  Robert has an LLB (Harvard) and an MBA (Stanford).

Stefan Paul, Masters Marketing

Global Director of Brand Strategy, Marketing and Digital

Global Brand Strategy Director Stefan Paul is a Masters Degree in Marketing (Distinction) and a Who’s Who of USA Graduate Students. Trained at graduate school level by Stanford, Webster and Oxford professors and industry leaders. A “next-generation” marketer and brand manager, Stefan has spent over 2 decades in Marketing, Brand Management, Brand Strategy and consulting working with projects and leading global brand teams working with brands such as ESSO-Exxon, eMPower of London, Budweiser, Kraft, Nabisco, The Hard Rock Café, Apple Computers, MOTIV8, Coca-Cola, Planet Hollywood, Latin Fashion Week, and numerous consumer and nation brands including the EU, the Nations of Dubai and the UK. His experience involves nearly every aspect and function of brand and marketing from brand identity strategy generation to front-line brand management to new product creation and new market launches globally to developing and leading all 360 IMC including global and national advertising, PR, full MARCOMS (Off and Online) including Digital channels, as well as leading local and global brand and marketing projects.

 

Stefan has written 3 Brand Strategy and Management books, 16 articles and White Papers published globally, and co-written with brand thought leaders Dr. Paul Temporal(Oxford Fellow) and Al Ries. His articles, amongst other things, correctly predicted the pathway and demise of the FMCG Vanilla Coca-Cola product and the “New Luxury” phenomenon three years before occurring. Stefan also created the famed and globally-accepted NBE (Nation Brand Effect) construct used for nation and country branding that is taught globally in the world's leading business schools, used by governments/nations to guide their brand strategy and roadmapping, used in 146 bestselling books and white papers worldwide, and the United Nations. Besides leading brand and marketing strategy and warfare efforts.

 

Stefan also advises both small business and Fortune 500/FTSE CEO’s and Nation Leaders globally. In 2009 he created the Masters Degree in Marketing for a top-ranked London/UK Law and Business School that sold for over $330 Million USD and was elected as a member and advisor to the prestigious CMO-Chief Marketing Officer Council (the world’s top 500 Marketing Leaders).

Robert Shay, Global Creative & Innovation Board Member (Co-Founder SXTC Global)

With a career spanning over 40 years, RJ has worked with many of the world's best loved brands, artists, creative teams and designers of every kind both agency side and in-house. A renowned illustrator, he is well known across the US as a celebrated artist and designer, professor, and Artist Guild President. His creation of the famed Budman for Budweiser in the 1980's as well as leading creative, identity, branding and visual campaign work for Energizer Batteries, Purina, SeaWorld, Coca-Cola, Craftsman, Lipton's, The Hard Rock Cafe, SEARS, Apple, Busch Beer, Kraft, Anheuser-Busch, and many other brands worldwide give him an unprecedented view regarding successful brand building and creative.

Amanda J. Nash, MBA (Harvard), CA. (SXTC Global)

Global Director of Digital & eCommerce

Amanda brings a wealth of business and technology skills at both the enterprise/Fortune 500 and start-up levels. With over 30 years experience working in and leading technology, eCommerce and Digital functions as a Senior VP for companies including IBM,  P&G, Oracle, SUN, and Microsoft. Amanda has a track record of disrupting accepted technology functions.  Amanda is a protege of Steve Jobs.

Timothy Wilson, MBA (Stanford). Global Transformation & Growth Director

Tim brings over 2 decades of Fortune 500 experience across all aspects of corporate growth, innovation and transformation. Having worked in Europe, North America and Asia, Timothy understands the true nature and complexity of global corporate operations and competitiveness. And the challenges that scaling up brands to efficiently meet the challenges and benefits that global markets offer.

Timothy Wilson, MBA (Stanford). Global Transformation & Growth Director

"A multi-decade history constantly evolving to a changing world... We at DYADICA Global believe that every great brand is based on having gifted, inspired, motivated, and highly experienced people."

All of our employees are experienced brand directors and brand managers, combining with this MBA degrees from top universities. DYADICA prides itself on generating industry-leading ideation and combining it with world-calibre “front line” experience-taking brands of all sizes to their "next level."

From Harvard to Oxford, Kellogg to Stanford, Wall Street to Madison Avenue to Bond Street, DYADICA is listened to by leaders of nations, brand leaders, academics, and the marketing world... for good reason.