Client Case: Apple Computers

We generated ground-breaking, strategy-based creative, design and campaigns for the USA/North American market for the core APPLE and Macintosh brands to further instill, reinforce, and communicate the unique APPLE and Mac brand identities and core values to American college campuses/students, external and internal markets, brand employees, as well as general consumers.

The Result:

Massive brand equity build, differentiation, identity communication, brand reinforcement, penetration, preference, and loyalty building with key users and Next-Gen demographics in the vital national USA college market with increases up to 75% in regions.