Client Case: ASPIRATION Hair London UK

A radical, new ASPIRATIONAL way to hair in London and the UK:

We created a turn-key startup from scratch in an industry dominated by large, long-term competition. Within 14 months, we created a London and regional UK player with Record-breaking Brand Engagement and Preference levels for the industry with double digit Sales increases. ASPIRATION quickly became a top challenger brand in the UK Hair Replacement & Improvement sector going to 5 London & regional locations.

The Result: Category leadership, record sales, and brand equity build with the Aspiration brand being successfully purchased in 2023 for multiples of its investment.

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•Full Brand Strategy

•Brand Identity

•Positioning and strategic brand warfare

•Design & Creative

•Packaging & Brand Collateral

•Marketing Strategy(On and Offline)

•Campaign Generation

•New Product Creation, Packaging, promotion and Launching

•Integrated Marketing Management (Full IMC)

•Website, eCommerce & Social Media Creation

•Integrated SEM (SEO, PPC, Social, YouTube)

•Loyalty, Persona and CRM

•Brand Evolution

•Complex Metrics Generation

•New Market Entry

Client Case: ASPIRATION Hair London UK

A radical, new ASPIRATIONAL way to hair in London and the UK:

The Result: Category leadership, record sales, and brand equity build with the Aspiration brand being successfully purchased in 2023 for multiples of its investment.

360 IMC Communications Campaign (Off and Online)

Full websites (2), Social, and eCommerce generation