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Client Case: ASPIRATION Hair London UK

A radical, new ASPIRATIONAL way to hair in London and the UK:

We created a turn-key startup from scratch in an industry dominated by large, long-term competition. Within 14 months, we created a London and regional UK player with Record-breaking Brand Engagement and Preference levels for the industry with double digit Sales increases. ASPIRATION quickly became a top challenger brand in the UK Hair Replacement & Improvement sector going to 5 London & regional locations.

The Result: Category leadership, record sales, and brand equity build with the Aspiration brand being successfully purchased in 2023 for multiples of its investment.

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•Full Brand Strategy

•Brand Identity

•Positioning and strategic brand warfare

•Design & Creative

•Packaging & Brand Collateral

•Marketing Strategy(On and Offline)

•Campaign Generation

•New Product Creation, Packaging, promotion and Launching

•Integrated Marketing Management (Full IMC)

•Website, eCommerce & Social Media Creation

•Integrated SEM (SEO, PPC, Social, YouTube)

•Loyalty, Persona and CRM

•Brand Evolution

•Complex Metrics Generation

•New Market Entry

360 IMC Communications Campaign (Off and Online)
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Full websites (2), Social, and eCommerce generation