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Client Case: TDK

We were called in to work on the complete re-engineering of one of the world’s largest sound and recording technology & materials corporations to re-establish its brand dominance in all of Asia and the world.  Using extensive quantitative and qualitative research, including complex positioning research and pre-search, segmentation discovery, and market-customer trajectory analysis, a new brand pathway was generated.  

 

The Result:

After over a decade of stagnation, TDK is an invigorated brand that is top of category and global brand power. With greatly increased brand equity and value, consumer preference levels, visibility, differentiation and sales--locally and globally.