"From Diversity Can Come Strength"

Brands are about much more than logos and products, and it isn't often we get to see this reality in their day to day operations... Except in times of Zeitgeist (times of social change). Successful & Innovative brands create the future, whilst unsuccessful ones live in their past. Great brands also instinctively know that their success lies in building powerful relationships with ever-changing consumers, markets, and societies. They focus on trying to view the world from many different optics and perspectives, not from just a single internal narrative.  Brands are about people and sharing as well as including others from diverse and ever-changing perspectives.  True "inclusion" means a welcoming brand community and never forgetting that the world doesn't stand still.

"Great brands never forget that the world doesn't stand still"

If we examine markets, we see that with stunning regularity trends repeat themselves: civil rights and veganism in the late 1960's, to yoga and fossil fuel consumption in the early 1970's. Cultural and societal rends generally boomerang. But there is a difference... Today's racial equality movement is different from earlier versions-- being more political in nature, of wider scope, with a near-religious technology basis and having more cross-connections with other social justice movements (often in real-time and across global borders). It is easy to misread and thus wrongly navigate hyper-connected cultural and social movements that run through markets and which have potentially big impact on any brand. These modern social-techno waters are very dangerous for any brand. Just ask NIKE, Budweiser, Target, and Gillette (to name a few) which have lost billions of dollars and more long-term customers than gained by trying to surface "game" and ride the wave of social movements.

DYADICA has been working with brands for decades in terms of diverse markets, people, cultures, beliefs and dynamics. And doing so from a truly global perspective across Asia, Europe, the Middle East, the UK, New Zealand, North America, South America, and Eastern Europe.  Our clients span the spectrum of industries, product types, countries, cultures and customer types... And they continue to do so.  Let us make your brand a sincerely diverse one that opens doors to the sense of community, innovation, opportunities, strengths, and inspiration that diversity brings- making your brand and its customers flourish TOGETHER.