Client Case: VOLVO

We worked with the leadership of Sweden's iconic auto maker to develop next-generation corporate and product strategy (both brand and marketing), globally.   DYADICA identified key goals: to re-think, re-innovate, and revitalize both retail and digital brand identity as well as marketing strategy; and to more effectively use technology to manage and evolve the relationship between the Volvo brand, its products, and the consumer.  Finally, we created next-generation consumer analysis machines which directly drive brand innovation and marketing communications pipelines.

The Result:

VOLVO has significantly increased brand power, market position, market share, brand equity, communications power, and strength of the brand-consumer relationship over the course of the project. And continues to do so, far out-pacing the competition.