We worked with the leadership of Sweden's iconic auto maker to develop next-generation corporate and product strategy (both brand and marketing), globally. DYADICA identified key goals: to re-think, re-innovate, and revitalize both retail and digital brand identity as well as marketing strategy; and to more effectively use technology to manage and evolve the relationship between the Volvo brand, its products, and the consumer. Finally, we created next-generation consumer analysis machines which directly drive brand innovation and marketing communications pipelines.
VOLVO has significantly increased brand power, market position, market share, brand equity, communications power, and strength of the brand-consumer relationship over the course of the project. And continues to do so, far out-pacing the competition.