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Client Case: RAFFLES

We were asked to conduct a brand audit for this famed chain of luxury and business hotels under Raffles & Swissotel brands. In addition, we advised on present and future brand architecture and brand strategy as well as brand identity and core value applications across every touchpoint, function and aspect of the Raffles brand worldwide.


The Result:

The brand has expanded its position and role in leading the super-premium hotel category. Every KPI from brand preference to identity driving purchase to top of mind ranking has gone to record levels.