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Client Case: Microsoft

Being one of the world's most visable and valuable brands brings challenges of its own—including understanding an ever-changing and diversifying customer base spanning the globe. Specifically focusing on Brand and Customer, we have helped to improve the CRM business of Microsoft (the world’s number two brand) with NEXT-GEN brand-driven CRM strategy and customer process development worldwide. We also developed skill-training on brand strategy and application of branding regarding Customer Relationship Management for the company's senior managers across the globe.