Client Case: eFinancial Careers

We personally advised the CEO of this online leader in the financial careers sector on the development of brand identity and marketing strategy. We carried-out a series of Insight programmes regarding all brand stake-holders including employees, leadership, and customers- involving both primary and secondary research, both on and offline. Deep competitor analysis and sector splitting was also performed to help identify and solidify what eFC was and where its success path lay.

The Result:

After achieving market leadership worldwide in its category against the likes of Yahoo, Monster, and The Times jobs boards, Brand Value and Equity Soared with the brand being sold for $100 million (USD).