Client Case: Carlsberg Beer

Carlsberg is one of the largest beverage manufacturers in the world. Brand strategy and positioning expertise were used to strengthen the famous core brand globally and reposition it amidst rapidly changing competitive, cultural and demographic forces. Global campaigns, communications, and marketing initiatives were developed and launched based on the strategy and repositioning.

The Result:

Record sales increases globally, enhanced core brand equity and driver power, and a streamlined brand platform for future competitive advantage and strategic usage.

market with increases up to 75% in regions.